Buyer behavior

The segment that I chose was university of Florida students who are pre health. I interviewed a senior in undergraduate, a sophomore as well as a freshman in medical school. 

The overall consensus I received when conducting the interviews was that the education they received prior to college was test centric and they ultimately felt behind in college.  The sophomore in undergraduate is a chemistry major who stated that, although she took AP chem in high school, she still had to take intro to chem here at the university. The senior in undergrad also stated the lack of information.  The biggest thing she stated was the lack of teachings in non subject areas so how to manage money and navigating her undergrad years to get her where she wants to be.  She felt as if the other tangibles like balancing a checkbook or loan and credit card debt would’ve been vital. Lastly, the freshman in medical school says that she went to both public and private school and the difference in educational standards. She says that the lack of restrictions amongst private schools  the better education, more so than the other amenities it came with.

The first thing that they do when they realize the gap of education is they try to compensate through a variety of resources. Some of these include, study edge, smoking notes, tutoring, and other on campus resources.  When it come stop non academic learning, they use peers, mentors, as well as other organizations alongside the internet.

I have found that, the gap is also becoming greater as the next class comes in. This is a result of the school systems being more test centric and restricting freedom from the curriculum. It is damaging because the students feel as if they aren’t learning much life skills, let alone learning the academic curriculum effectively.