I believe that there are many opportunities that exists in life. Humans are a progressive species of which we are constantly finding means to improve the quality of life. One of these opportunities lies within apple iPhone. The unmet needs lie within their lack of removable storage. This is a need, I would say for all iPhone users. This need has always existed as apple has never offered external storage for its iPhone but rather increased the internal memory on the phone. However, this becomes problematic because each updates requires more space which leaves only a few left for those with 16GB. In order to combat this problem, users are having to buy cloud storage.
The first prototypical customer for this product would be a consumer with an iPhone product wanting more space without dishing out more for the phone in of itself. One of the customers I spoke with stated that she had a 16gb and the recent update took about 25% of that from her. She stated that this had always been an issue for her as the same phone with more space cost about another hundred dollars with tax. Moreover, with the recent outbreaks of icloud users having their accounts hacked, she would prefer to save her files on an external storage. Upon talking to her I learned that she did identify with the problem that I was presenting and an opportunity being present. However, after further deliberation we talked about the restrictions of applications within the apple store which contributes to the problem. Unlike, the google play store where there are what seems like an abundant amount of applications at no cost that can produce similar results.
The second prototypical customer I spoke to was in agreeance with me also that there was an opportunity to be capitalized on. However, he also stated the problems that he faced when dealing with external storage in the past. One of which was the size of the storage which easily can be misplaced or broken. Moreover, he did voice his complaints about paying additional for storage. In an attempt to alleviate this problem, some of the newer generation iPhone are starting at 32GB. However, he was still upset that they took the choice from him.
The last prototypical customer I spoke with agreed that there was an opportunity there, although it wasn’t for her because she bought the extra cloud storage. Additionally, she did express that the cloud storage is less safe than the external storage due to recent hackings on a few celebrities. She also stated the advantages that the cloud had in that it allowed her to easily move her files across different devices.
The opportunity is still there although we both agreed that implementing such a solution would be difficult. The opportunity did become more accurate and specific as I spoke to more customers. In addition, I do agree that to a certain extent which can range up to half, entrepreneurs should adapt their opportunities and products to their customer and target audience. This is ultimately what business is, meeting the unmet needs of the target audience while implementing your own ideas and creativity to separate from the competition.
Dave,
ReplyDeleteI completely agree with the opportunity you created. As an iPhone and apple product user, I tend to run out of storage relatively quickly. Unfortunately, as you mentioned, there is no way to buy extra storage for apple products. Apple continues to upgrade their phones with more and more storage, but still it doesn't seem like enough. Every time a new software update comes out, it takes a huge fraction out of my storage just like your first customer mentioned. A lot of work is needed on apple products, but it is still the preferred phone in the United States.
Great work!